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Episode
How a Psychedelic Journey at 50 Redirected a Billionaire's Entire Life
~82 min
Episode Brief·YouTube

How a Psychedelic Journey at 50 Redirected a Billionaire's Entire Life

Ben Greenfield
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TL;DR

The four things you'd lose by not watching

4 items

TL;DR

The four things you'd lose by not watching

4 items
1

Brett Hurt, a serial tech entrepreneur who took a company public from zero to $100M ARR and sold it to IBM, transformed his life after a guided psychedelic journey at age 50 that made him re-live his mother’s love, encounter his wife’s soul, and feel a friend’s prayer in real time.

2

He now follows a minimalist fitness protocol: daily 24-minute plank, X3 bar resistance bands (push/pull, 6 days/week to failure with partials), and hour-long morning hikes, which brought his biomarkers at 54 far above what they were at 40.

3

His core message is that AI, quantum computing, robotics, and brain-computer interfaces are a forcing function — humanity must consciously choose love over fear to create global abundance instead of destroying itself.

4

His book ‘Love Conquers Fear’ (June 23 release) merges ancient spiritual wisdom with a positive technology vision, covering geopolitics, healthcare, energy, and religion, while sharing his own psychedelic death of ego and sobriety.

Protocols

Concrete recipes — what, when, how much, and why

5 items

X3 Bar Resistance Routine

WhatStrength training with a portable bar and heavy bands, alternating push and pull exercises, one set per exercise to complete failure then moving to half range of motion and finally tiny bounces until exhaustion.
When6 days per week, alternating push day / pull day.
Dose1 set per exercise to total muscle failure, including partials and bounces. Total workout time is short (not hours).
For whomSpeaker (54-year-old former bodybuilder, current lean build); also anyone wanting effective strength training while traveling or avoiding gym injuries.
WhyVariable resistance increases tension as the muscle gets mechanically stronger while protecting tendons at the most stretched, thinnest position. Frequent, brief max-out sessions stimulate muscle more often without heavy joint stress, supporting longevity.
CaveatsRequires the X3 bar and bands; proper form essential.

Brett carries the X3 bar, yoga mat, and elbow pads in a backpack whenever he travels. He stumbled onto the bar after founder Dr. John Jaquish appeared on Ben Greenfield’s podcast. He used to lift heavy to reach 225 lbs as a young man, which required massive eating and stressed his heart. Now at 186 lbs, his biomarkers at 54 are better than at 40. He pairs this with the 24-minute plank and morning hikes for a complete routine.

Mechanism

When the tendon is stretched (e.g., at the bottom of a bench press), it is half the resting width and most vulnerable. With bands, tension is slack there and increases as you press, matching the natural strength curve. This lets you safely go to failure without excessive tendon strain. The partials and bounces exhaust both fast-twitch and slow-twitch fibers, maximizing growth stimulus in a single set.

Personal experience

‘I always have a backpack with all the equipment in it. No matter where I’m at anywhere in the world… I just can work out either at their gym or in the room… my strength training is X3 bar. It works incredibly well.’

You are maxing out your pec, maxing out your tricep, maxing out your thighs for squats… every other day. So you’re getting to hit your muscles more frequently, and stay conditioned, and it just makes me feel great.

Also said
“As you’re going back here, your tendons, when they’re that stretched out, are half the width of your finger… So it’s twice as stretched out, so it’s half that size, and you’ve got the heaviness of all the weight right there. You’re doing bands, it’s more slack there, and it’s increasing tension.”— Biomechanical explanation of why bands reduce injury risk.
“You do full range till complete exhaustion, then you do half range until complete exhaustion without breaking, then you just do the tiny bounces until complete exhaustion.”— Exact set-extending protocol.

Daily 24-Minute Plank

WhatHold a plank position for 24 minutes every day, using elbow pads for comfort.
WhenDaily, presumably as part of morning routine.
Dose24 minutes.
For whomSpeaker (especially good for middle-aged men prone to back issues).
WhyWhole-body isometric core endurance eliminates lower back pain and improves stability for all activities (skiing, etc.).
CaveatsBuilt up to 24 minutes over time; not a starting duration.

In his early 40s he’d bend over and go ‘Ugh.’ After building the plank to 24 minutes, he never has back issues. He travels with elbow pads just for this. He considers it the best exercise.

Mechanism

Prolonged isometric loading deeply conditions the transverse abdominis and spinal stabilizers, offloading the lumbar spine and preventing the micro-misalignments that cause sharp back pain when bending.

Personal experience

I built up to 24-minute a day plank… That’s like the best exercise I think cuz it’s a whole body exercise. Especially great for 54-year-old man because you don’t have any kind of lower back issues ever again if you do that.

I built up to 24-minute a day plank… it’s a whole body exercise. Especially great for 54-year-old man because you don’t have any kind of lower back issues ever again if you do that.

Also said
“I was noticing my early 40s I’d bend over sometimes and be like, ‘Ugh.’ You know? And that none of that ever happens.”— Personal outcome proving effectiveness.

Morning Hour-long Hikes

WhatA 60-minute walk in a hilly neighborhood every morning for cardiovascular fitness.
WhenEvery morning.
Dose~1 hour.
For whomSpeaker and his wife; suitable for anyone wanting a sustainable cardio base.
WhyLow-impact steady-state cardio that complements strength training and supports longevity without stressing the body.

Brett contrasts this with Ben’s hill sprints, noting that he feels good about his cardio and isn’t trying to be super muscular anymore. His biomarkers validate the approach.

Personal experience

Deborah and I in our neighborhood do a nice long hike every morning for about an hour and hit the hills. I know that you do more short burst things… I feel good about my body. I feel very good about my cardio.

Deborah and I in our neighborhood do a nice long hike every morning for about an hour and hit the hills.

Intentional Psychedelic Protocol with Integration

WhatUndergo a professionally guided psychedelic session with rigorous pre-screening, a strict pre-diet, recorded session, and months of post-journey integration coaching with transcript review.
WhenWhen feeling a deep calling, not for recreation or parties.
DoseSession several hours; integration lasts months (transcript review, coaching, lifestyle changes).
For whomPeople who feel a calling and can commit to pre/post work; not for casual use.
WhyTo access profound spiritual insights safely and convert them into lasting transformation, avoiding destabilization.
CaveatsCheck facilitator references thoroughly; follow all pre-diet instructions (no alcohol for at least a week, no contraindicated substances); ensure surrender and trust; never do it at parties; ibogaine is for severe PTSD under strict medical support — always include integration coaching.

Brett’s own journey included months of pouring over transcripts with an integration coach. He’s met people who had terrible experiences because they drank beforehand or had no integration, and he highlights the work of Brian Muraresku (The Immortality Key) calling for modern wisdom schools with proper protocols. He supports ibogaine for veterans with suicidal PTSD but emphasizes that setting and aftercare are everything. He also mentions that he doesn’t do psychedelics at parties, which makes him a bit socially awkward.

Mechanism

The substance opens access to subconscious and transpersonal realms, but the brain needs structured integration to encode insights into long-term behavioral and identity change. Without integration, insights dissipate or cause psychological instability.

Personal experience

‘I had a phenomenal integration coach. Spent lots and lots of time… laboring through transcripts. And I don’t do it at parties… The place I went, you know, I had a phenomenal integration coach.’

Integration is really matters. And like something like ibogaine is for a certain type of situation… I’ve met more and more people that have done really big journeys… and they don’t have integration coaches for you afterwards, which is crazy.

Also said
“Definitely check references definitely be prepared to do work pre and post very much go in with where you know you can trust the people where you can completely surrender.”— Direct actionable advice.
“I had you know one friend who’s like oh man I’d never touch psychedelics again cuz I had a really bad trip I said well tell me more about it and he said well I got drunk the night before.”— Real-world cautionary tale about ignoring the pre-diet.

Sober Living (Alcohol and Pornography Abstention)

WhatCompletely stop drinking alcohol (except ceremonial sips) and cease consuming pornography.
WhenDaily permanent commitment following spiritual insight; became effortless after the journey.
DoseZero alcohol, zero porn.
For whomSpeaker; potentially anyone feeling called to purify body and mind for spiritual work.
WhyAlcohol was shown to be poisoning the body, clashing with a higher mission; pornography objectifies women and degrades the sacredness of sex, whereas removing it improves real intimacy.
CaveatsHe takes a small sip during Passover for tradition. Not a prescriptive rule for all, but a personal outcome of his path. Professional psychedelic journeys should not be combined with any substances.

The journey gave him a 10-second vision: seeing his body and hearing ‘You’re just poisoning yourself. You have a big mission in this lifetime. You need to just move on.’ The desire for alcohol vanished instantly; he still has a wine cellar but doesn’t drink. Later, as his spirituality deepened, pornography lost its pull and he noticed sex became more satisfying because it was pure making love without mental ‘crap’.

Mechanism

Removing alcohol eliminates a neurotoxin that impairs cognition and spiritual clarity. Eliminating pornography re-sensitizes the brain’s reward circuitry and removes mental imagery that interferes with present-moment loving connection during sex.

Personal experience

I literally was seeing my body and the words that came out of my mouth were, ‘You’re just poisoning yourself. You have a big mission in this lifetime. You need to just move on.’ It was 10 seconds. Boom. I just never wanted to drink again. I stopped watching pornography years ago… sex gets better.

You’re just poisoning yourself. You have a big mission in this lifetime. You need to just move on.

Also said
“You stop watching porn guess what like sex gets better cuz you’re making love and you’re not like you know you don’t have that that crap in your mind that isn’t love.”— Concrete upside that reinforces the choice.

What's new

Personal practice updates, fresh positions, predictions

4 items

consciousness is fundamental and non-material

later half of conversation

Hurt argues that consciousness cannot be reduced to biology; it is fundamental, like an ocean fish can’t step out of, and science will never fully solve the hard problem, though brain-computer interfaces may help us navigate it and prove that spirituality and science are two sides of the same coin.

Why this matters: From a hard-nosed data-driven entrepreneur who launched analytics and review platforms, this is a radical departure from the materialist paradigm he operated in for decades.

Background

Before his psychedelic experiences, his work was rooted in software and metrics. Now he synthesizes quantum physics, mysticism, and AI into a unified view, reflected in his book and sci-fi novella.

He recounts that his third journey was a direct meeting with God, changing him forever. He has read over 85 books in 18 months on quantum physics, spirituality, and AI. He insists that the hard problem of consciousness will never be solved biologically, yet brain-computer interfaces like Neuralink will help humanity self-regulate emotionally and even prove that spirituality and science converge. This isn’t a rejection of science; he sees abundance tech (solar, desalination, robotics) as tools for love if we choose to use them that way.

Personal experience

‘The third one is where I met God. Like really met God. And when that happens, it changes your life forever.’ He felt unconditional love and gained a mission: to help humanity pass what he calls ‘God’s final exam’ by uniting love and technology.

Absolutely not. No. No, consciousness is for sure fundamental. We’re fish swimming in the ocean. We cannot step outside of consciousness.

Also said
“I do not think the hard problem will ever be solved. There’s not a biological solve for the hard problem of consciousness, but I do think that we can grasp at it more and more.”— Nuanced stance that we can progress without reductive conquest.
“Consciousness and God to me are synonymous and both rooted deeply in love and unconditional love for us all.”— Direct equation of consciousness with divine love.

verified transpersonal psi during psychedelic journey

middle of episode

During a guided journey, Hurt’s deceased mother’s soul appeared and walked him to his wife’s soul; the next day a childhood friend reached out, and three years later revealed he had desperately prayed for that contact on the exact same day, confirming the experience was not hallucinatory.

Why this matters: A detailed, cross-verified anecdote from a data-driven founder — he didn’t just ‘feel’ love; he received actionable information that later proved accurate.

Background

He had avoided psychedelics since youthful, unstructured experiments. A friend kept saying he was talking to Hurt’s soul, sending transcripts. After two years of resistance, at 50 he went to a professional facilitator with his wife’s blessing.

Inside the journey, he relived his mother’s unconditional love from infancy, then she walked him into his wife’s soul. He understood he married his soulmate and that caring for his wife was healing his mother’s unfulfilled self-nurturing. The next day his best friend from childhood urgently asked him to reconnect. Three years later, that friend told him he had been in a desperate prayer, tears streaming, begging God to have Brett reach out. Hurt replied, ‘Brother, you’re not going to believe what I was doing the day that you were in that prayer. I could feel your prayer.’ This event shattered any doubt about a spiritual dimension.

Personal experience

‘The first soul I encountered in that journey was my mom. And all the unconditional love she’d given me, I like literally relive since being a baby… She took me in that journey to my wife’s soul. Showed me that I’d married my soulmate.’

Brother, you’re not going to believe what I was doing the day that you were in that prayer. I could feel your prayer.

Also said
“And then I had my best friend growing up reaching out to me in the journey begging me like urgently begging me to reach out. And I did the next day.”— Shows the vision included a real-time imperative that matched reality.
“He said, ‘Brother, I’m I got to tell you something. You know, that day that you reached out, it was like really shocking to me because God had answered my prayers.’”— The friend’s independent confirmation.

technology as a choice between love-led abundance and fear-led destruction

second half

Hurt reframes AI and exponential tech not as inherently dangerous but as a forcing function that crystallizes humanity’s choice: use the heart to create global abundance (energy, food, healthcare) or remain in fear-based power games and risk extinction.

Why this matters: Inside perspective from a tech entrepreneur who understands that algorithmic addiction is a deliberate choice, not a side effect, yet still promotes technology as the vehicle for collective awakening.

Background

He lived through the dot-com bust, built Bazaarvoice, and is an investor in 151 startups. He sees the same tools — algorithms, nuclear weapons, social media — being used for profit over people, but believes a conscious shift can redirect them to serve everyone.

Meeting an Uber driver from Chad, Kalabu, where 1 in 8 have electricity, crystallized his vision. He asked, ‘How will we create abundance in a place like Chad?’ The answer, he says, is to decode the sun’s energy (18 seconds of its rays power the US for a year), desalinate water with that energy, use robots to build infrastructure, and deploy AI and quantum computing to accelerate solutions. Brain-computer interfaces, he predicts, will prove that spirituality and science are two sides of the same coin, uniting humanity. The prerequisite: consciously choose love over fear. He warns that ‘with great power comes great responsibility’ and technology gives superpowers for both good and ill.

Personal experience

In the Uber with Kalabu, he used ChatGPT to learn about Chad on the fly and was moved to tears. He then conceived the roadmap: ‘The way we’re going to get there for Kalabu is through AI, quantum computing, robotics, and brain computer interfaces.’

Technology itself is not good or evil. The way you use technology… Don’t ever let a technologist tell you that’s not a choice. I know programming back and forth.

Also said
“Is it right to create algorithms that purposely get teenage girls so addicted and so comparison-based that they get completely emotionally unregulated. No, it’s not right. That is a choice.”— Concrete example of intentional harm vs. accidental.
“We’re going to be able to understand how to navigate consciousness better and how to get emotionally regulated much better as a result.”— Positive spin on brain-computer interfaces aiding self-regulation.

sober living as spiritual mission mandate

middle

A 10-second vision during a psychedelic journey — seeing his body poisoned — permanently eradicated Hurt’s desire for alcohol; subsequent spiritual growth naturally ended his pornography use, improving his intimacy.

Why this matters: Dramatic, durable behavioral change from a billionaire with a stocked wine cellar, attributed directly to a single journey message rather than willpower.

Background

He had previously used alcohol, party drugs, and porn as many do, but never considered himself an addict. The journey reframed his body as a vehicle for a big mission.

In the journey, he saw his own body and heard words: ‘You’re just poisoning yourself. You have a big mission in this lifetime. You need to just move on.’ That was it — he never wanted to drink again, despite a wine room in his home. He may take a sip during Passover for ceremony, but no recreational drinking. Pornography lost its pull later as his spiritual path deepened; he noticed that sex became better because he was making love without those mental images. He emphasizes that these changes came with integration and a supportive environment, not just the substance.

Personal experience

‘I literally was seeing my body and the words that came out of my mouth were, “You’re just poisoning yourself. You have a big mission in this lifetime. You need to just move on.” It was 10 seconds. Boom. I just never wanted to drink again.’

You’re just poisoning yourself. You have a big mission in this lifetime. You need to just move on.

Also said
“I stopped watching pornography you know, years ago… It wasn’t even in the journey that gave me that insight. It was just as I walked a more spiritual path it just didn’t even have a pull for me anymore.”— Shows cascading moral purification.
“You stop watching porn guess what like sex gets better cuz you’re making love and you’re not like you know you don’t have that that crap in your mind that isn’t love.”— Practical benefit reinforcing the change.

Recommendations

Products, supplements, and tools mentioned in the episode

5 items

X3 Bar

Product

A portable bar system with heavy elastic bands for variable resistance strength training, designed by Dr. John Jaquish.

Brett uses it as his sole strength tool everywhere. The system allows push/pull splits, one set to failure with half-range and bounces to exhaust both fast and slow-twitch fibers. He explains that unlike free weights, bands reduce tendon stress at the most vulnerable stretched position, making it safer for high-frequency max-effort training. He credits it with helping him maintain superior biomarkers at 54.

vs alternatives

Compared to traditional heavy gym workouts that stress tendons and require 1.5-2 hours, the X3 bar provides more frequent muscle stimulation with less injury risk and in much shorter sessions.

Personal experience

I always have a backpack with all the equipment in it. No matter where I’m at anywhere in the world, doesn’t matter if they have a gym or not… my strength training is X3 bar. It works incredibly well.

It’s wonderful because you have a pull day and a push day and you work out six days a week… you’re maxing out your pec, maxing out your tricep… every other day.

Also said
“You’re doing bands, it’s more slack there, and it’s increasing tension… you do full range till complete exhaustion, then half range… then just the tiny bounces until complete exhaustion.”— Unique protocol detail not found in typical gym equipment.
Find X3

The Immortality Key by Brian Muraresku

Book

Muraresku argues for the establishment of modern wisdom schools to administer psychedelics with rigorous protocols and integration, a point Hurt endorses.

Muraresku appeared on Hurt’s podcast, sharing his research into the ancient use of psychedelics in religious rites and the need to revive that knowledge in a safe, structured way. Hurt notes that Muraresku himself hasn’t taken psychedelics but had a near-death experience that gave him insight, underscoring that profound states can be accessed through multiple means.

He makes this point on that episode that we need to establish kind of this new age wisdom school to do these things in a way with really good protocols and really good integration and really good preparation.

Find The

Spontaneous Prayer in Nature

Practice

A personal, unstructured practice of conversing with God while immersed in natural beauty, asking for strength rather than material gain.

Hurt has prayed this way since childhood without anyone instructing him. It arose spontaneously, often when witnessing profound natural beauty. He attributes part of his entrepreneurial resilience and spiritual depth to this practice. He notes that it’s not tied to any one religion; his Jewish heritage taught him to question, but his prayer is direct and heart-led.

Personal experience

It was just spontaneous. Like I would just like start praying, and it was almost always in nature. Prayer has been a big part of my entrepreneurial quote-unquote success… never asking God to make me wealthy… just more like give me strength, especially during the hardest moments.

It was just spontaneous. Like I would just like start praying, and it was almost always in nature.

Find Spontaneous

Unknown: Cosmic Time Machine documentary on Netflix

Product

A documentary about building the James Webb Space Telescope that instills awe and the belief that humanity can do anything.

Hurt recommends families watch it together as an antidote to fear-based media. It leaves viewers with a profound sense of human capability and unity. He contrasts this with the mental ‘junk food’ of fear-amplifying shows.

vs alternatives

Replaces anxiety-inducing content with a hopeful, awe-inspiring narrative.

You watch that as a family you end that that documentary with this feeling of humanity can do anything. It’s like beautiful, right?

Find Unknown:

ChatGPT (and other AI models)

Tool

Used as a real-time learning tool to bridge cultural gaps and enhance human connection, as when Hurt educated himself about Chad during a 4:30 AM Uber ride.

Hurt is a power user of multiple AI models. He sees them as neutral technology that, when wielded with good intent, can foster deeper human understanding. The Chad example shows a positive use case: instead of replacing human interaction, AI helped him ask better questions and connect authentically with Kalabu.

Personal experience

I’m quickly using Chat GPT… to be like, all right, I need to learn about Chad cuz I don’t know anything about Chad… I’m learning about it. I’m asking him questions…

I’m quickly using Chat GPT… to be like, all right, I need to learn about Chad cuz I don’t know anything about Chad.

Find ChatGPT
Disclosed sponsorships1speaker disclosed

Love Conquers Fear: Humanity, AI and the Age of Abundance for All

Book Sponsored · disclosed

A synthesis of ancient spiritual wisdom and modern technology, arguing that love is the force needed to use AI, robotics, and brain-computer interfaces for global abundance.

DisclosureBrett Hurt is the author.

The book covers geopolitics, healthcare, education, the objectification of women, nuclear weapons, climate change, energy, and religion — all viewed through the lens of consciousness and AI. Hurt calls it his ‘soul song’ and records the Audible himself, calling the process intensely demanding. It releases on June 23, the summer solstice, symbolizing light overcoming dark. He intends it as a ‘deep prayer for us to make it to the other side.’

vs alternatives

Unlike typical tech-optimism books or purely spiritual texts, it deliberately ‘crosses the streams’ — integrating AI, quantum physics, ancient mysticism, and social commentary without dogmatic separation.

Personal experience

This is my soul song. I mean, this is my love letter to humanity. It’s my deep prayer for us to make it to the other side… I’ve crossed all the streams with this book.

This is my love letter to humanity. It’s my deep prayer for us to make it to the other side.

Also said
“It covers everything from geopolitics to healthcare to education to as I mentioned the objectification of women to nuclear weapons and warfare to climate change and energy to religion.”— Shows the ambitious breadth.
“It’s a book about consciousness, AI, spirituality all in one where usually things they’re because of our dogmatic separation… people are afraid to kind of cross the streams.”— Explains the unique unifying angle.
Find Love

Notable quotes

Lines worth pulling out — contrarian, specific, or perfectly phrased

6 items
You’re just poisoning yourself. You have a big mission in this lifetime. You need to just move on.
The internal message that instantly ended a billionaire’s desire for alcohol — rare clarity of purpose.
Brother, you’re not going to believe what I was doing the day that you were in that prayer. I could feel your prayer.
Cross-verified transpersonal event that shattered his materialist assumptions.
Technology itself is not good or evil. The way you use technology… Don’t ever let a technologist tell you that’s not a choice. I know programming back and forth.
Insider’s call-out of deliberate algorithmic harm and a reminder of human agency.
I built up to 24-minute a day plank… That’s like the best exercise I think cuz it’s a whole body exercise. Especially great for 54-year-old man because you don’t have any kind of lower back issues ever again.
Extremely specific, unconventional protocol with striking outcome claim.
Consciousness and God to me are synonymous and both rooted deeply in love and unconditional love for us all.
Concise fusion of spirituality and ontology from a former data-metrics CEO.
With great power comes great responsibility… our ability to destroy ourselves has never been more present. But it also gives you superpowers to create abundance.
Reframes humanity’s existential crossroads as an opportunity rather than doom.

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Topics covered

psychedelic-journeyconsciousnesstechnology-abundancelove-vs-fearfitness-longevityx3-bar-workoutsobrietyprayerintegrationparentingkalabu-abundancebook-love-conquers-fearneuralinkquantum-physicsspiritual-awakeningentrepreneurship
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