SkinnyDipped (nuts and snacks)
Grutman invested after noticing his health-conscious wife eating the chocolate peanut butter nuts late at night, seeing it as a product with genuine engagement.
DisclosureGrutman is an equity investor in the brand and brought host Gary Brecka into the deal.
He uses this as an example of his investment thesis: find products that people genuinely obsess over, then do a deep dive on the founders. He personally brought several friends, including Brecka, into the round, and the investment has already achieved a 5x return. This is not a paid endorsement but an equity-backed recommendation he makes because he believes in the brand’s trajectory and wants his network to participate in the upside.
He mentions his wife, Isabela, is extremely health-conscious, so her willingly eating SkinnyDipped was the signal. Brecka chimes in that the investment has 5x'd.
When I went to ask people to come in on the deal, everyone's like, 'I already use it.' ... just the fact that when I find something special, whether it's a person, a product, a anything, I always want to share that with the world.